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Dipartimento di Scienze della comunicazione
Media, arti, culture (fino al 2024/2025)
Anno accademico 2025/2026
2° anno
MACMC25/26
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Marketing per la cultura - Prof. Rossana Piccolo - a.a. 2025/2026
Marketing per la cultura - Prof. Rossana Piccolo - a.a. 2025/2026: All participants
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-- Marketing per la cultura - Prof. Rossana Piccolo - a.a. 2025/2026 --
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-- Capitolo 1 - Un approccio al Digital Marketing --
-- Capitolo 2 - Il progetto di Digital Marketing --
-- Capitolo 5 - PRESA IN CARICO DEL PROGETTO ED ELABORAZIONE DEL BRIEFING --
-- Capitolo 7 - Content e channel strategy --
-- Capitolo 9 - L’importanza della gestione dei canali e della community --
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