LEZIONI 6 - 7 EVOLUZIONE STUDI DI PIANIFICAZIONE STRATEGICA

The document traces the evolution of strategic planning from its early structured and rigid models to more flexible and dynamic approaches. It highlights key contributions from scholars such as Drucker, Chandler, Mintzberg, and Barney, showing how planning shifted from long-term forecasting and control toward adaptability, internal resources, and continuous learning. Traditional tools like BCG and Porter’s models are presented alongside their limitations in increasingly complex and uncertain environments. The lecture emphasizes that modern planning must be adaptive, innovation-driven, and supported by dynamic capabilities, enabling firms to continuously renew their competitive advantage in rapidly changing markets.