LEZIONI 16 - 17 - REDAZIONE DEL BUSINESS PLAN

This final lecture serves as a concluding overview of the entire course, focusing on how to prepare a Business Plan as a tool for planning, control, and communication with managers, banks, investors, and partners. It shows how business strategy can be translated into objectives, actions, timelines, and financial figures, covering the executive summary, company description, marketing, technical, financial, and organizational feasibility.

The key message is that an effective Business Plan must be clear, realistic, data-driven, financially consistent, and regularly updated over time.