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Dipartimento di Bioscienze e tecnologie agro-alimentari e ambientali
Food science and technology
Academic year 2021/2022
1st year
FSMAB21/22
Marketing and agri-food business - Prof. Emilio Chiodo - a.a. 2020/2021
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Introduction Strategic planning
The Marketing Environment
The agri-food chain
Consumer behaviour
Segmentation
The product
The price
Distribution
Communication