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Dipartimento di Bioscienze e tecnologie agro-alimentari e ambientali
Food science and technology
Academic year 2023/2024
1st year
FSMAB23/24
Marketing: slides of the lectures
Strategies
Strategies
Click
Strategies.pdf
link to view the file.
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Annunci
Intermediate test 1 2° version 19_06_24
Intermediate test 2
Course planning
f2f action plan 2020 strategy info en
Introduction - Strategic planning
Marketing environment
The agri-food chains
Consumer behaviour and Market segmentation
The product
Certification marks
Pricing
Distribution
Communication
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