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Informazioni generali sul corso
Assistant Professor of Philosophy and Theory of Language at the University of Teramo (Italy), Faculty of Communication Sciences, where she teaches Semiotics of Consumption and Advertising. She has previously worked as Research Fellow at the University of Teramo (2019-2020), as Visiting Research Fellow at the University of Toulouse (Laress, France, 2013), and as Visiting Professor at the University of Zadar (2017), Odessa (ONMU, 2018) and Trnava (2019). She has also taught Semiotics for Design at the D’Annunzio University (2018-2019; 2019-2020), Semiotics at the NABA Academy in Rome (2019-2020) and Semiotics of Fashion at the Sapienza University of Rome (2017) and Children's Literature Laboratory at the University of L'Aquila (2018-2019; 2019-2020).
PhD in Communication Languages, Cultures and Politics (Un. of Teramo), she deals mainly with semiotics of the text, semiotics of advertising and consumption, semiotics of culture, socialsemiotics, and communication studies, and has published several papers and three scientific monographs on these topics. She has given many talks at national and international conferences, also participating to scientific events and research projects. In recent years she has collaborated as lecturer, examiner and supervisor of undergraduate and graduate students with several universities in Italy. Moreover, she has delivered semiotic and cultural analysis for public and private organisations.
INFO SUL CORSO
Semiotics research has established a fruitful dialogue with the marketing world over the last thirty years. Providing advantages in terms of “greater intelligibility, greater relevance, greater differentiation” (Floch 1990), the semiotic method helps to read the hidden strategies behind signs and can be used as strategic support across a range of activities in the field of brand communication: from the analysis of an advertisement to the study of more extensive communication campaigns, from the control of communicative coherence to the design of logos, packaging and retail space.
On this basis, the course on the one hand aims to present the state of the semiotic research in the field of marketing, advertising and consumption, on the other hand aims to provide direction for future research, focusing on how where social change is reflected in the consumer system.
OBIETTIVI GENERALI DEL CORSO
- Conoscenza e capacità di comprensione: Knowledge and understanding of the contemporary semiotic debate and of the main issues related to the semiotic study of consumption and advertising.
- Capacità di applicare conoscenza e comprensione: Applying knowledge and understanding by explaining semiotic theories and methodological tools finalised at investigating case studies related to consumption and advertising.
- Autonomia di giudizio: Making judgements in a critical and autonomous way to analyse and understand advertising messages.
- Abilità comunicative:
Communication skills to efficiently relate case studies to the consumption context in which they were produced and to the contemporary debate. - Capacità di apprendimento: Learning skills to autonomously analyse advertising, applying the structural semiotic method
PREREQUISITI E PROPEDEUTICITA'- Prerequisiti: Some background in structural semiotics is required.
- Propedeuticità: /
LEZIONI SETTIMANALI
Online lectures:
- Tuesday 9.00-11.00
- Thursday 11.00-13.00
- Friday 11.00-13.00
PROVE INTERMEDIE
Students are encouraged to actively participate to the lectures, by making questions and discussing in class the interpretation of texts. Seminars and short group research assignments that the students are then required to present and comment in class provide a continuous assessment of learning process.
MODALITA' DI VALUTAZIONE
Oral examinationFirst semiotic analysis of advertising: Roland Barthes and Umberto Eco
From the message to the advertising text
Semiotics and Marketing
Semiotics of Consumption
Social-semiotics
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