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  • Informazioni generali sul corso

    EMILIO CHIODO is Senior Researcher and Lecturer in Agriculture Economics at the Faculty of Bioscience and Technology for Food Agriculture and Environment of the University of Teramo.

    OBJECTIVES OF THE COURSE

    Knowledge and understanding

    Students will know the marketing principles and their application to agri-food enterprises, in the framework of agri-food chains and markets. They will demonstrate a critical understanding of the approach to the market, both from a company organization point of view and from a self-entrepreneurial one.

    Applying knowledge and understanding

    Understanding and evaluating agri-food companies marketing and management strategies. Developing sustainable business models for new products / customers, taking into consideration the different aspects of a business approach: value proposition, customer segmentation and relationships, organisational aspects, cost and revenues analysis.

    Making judgements

    Reading, understanding and elaborating primary and secondary marketing sources of information. Analysing and evaluating marketing strategies. Judging development opportunities for new products / customers.

    Communication skills

    Students should be able to work in team, elaborate business model for new products or customers, publicly present and discuss the results of their project works.

    Learning skills

    Analysing and understanding the results of market researches and critically understanding of specialised press / other media information articles. Understanding business opportunities and elaborating business ideas.

    COURSE BOOKS


    Marketing

    • Author: J. Blythe
    • Edition: SAGE



    RESEARCH MATERIAL


    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

    • Author: Osterwalder A., Pigneurr Y.
    • Edition: WILEY



    Decision Hacks - for First Customer Contact



    Market research. In a week

    • Author: Bartkowiak J.
    • Edition: Teach Yourself, 2016, London



    INTERMEDIATE TESTS

    Two written tests (multiple-choice and open questions) and short exercises carried out during the course will contribute to the final evaluation.

    A Project work, consisting in the development of a sustainable business model for new products, processes or customers, will be elaborated by the students, publicly presented and discussed with the teacher and the classmates. 

     

  • Marketing: slides of the lectures

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