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Dipartimento di Bioscienze e tecnologie agro-alimentari e ambientali
Food science and technology
Academic year 2021/2022
1st year
FSMAB21/22
Marketing: slides of the lectures
The price
The price
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The price.pdf
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Annunci
Introduction Strategic planning
The Marketing Environment
The agri-food chain
Consumer behaviour
Segmentation
The product
Distribution
Communication