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Dipartimento di Bioscienze e tecnologie agro-alimentari e ambientali
Food science and technology
Academic year 2022/2023
1st year
FSMAB22/23
Marketing: slides of the lectures
Product and Brand
Product and Brand
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Product and Brand.pdf
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Annunci
Intermediate test 1 2° version 20_06
Intermediate test 2 version 20_06
Introduction
Strategic planning
The agri-food system
Consumer behaviour
Market segmentation
Product quality
Pricing
Distribution
Communication
f2f action plan 2020 strategy info en
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